Balmain

Balmain, a distinguished symbol of French haute couture, was founded in 1945 by Pierre Balmain. Hailed for its luxurious designs and opulent fabrics, the brand quickly rose to prominence in the post-World War II era. Balmain's early creations were characterized by rich embroidery, fine detailing, and an architectural elegance that drew on classical inspirations. Pierre Balmain himself referred to his works as "Jolie Madame" which encapsulated his vision of refined femininity.

One of the most memorable milestones in Balmain's history was the creation of the famous "New French Style," which contrasted sharply with the austerity of war-time fashion. This style became synonymous with post-war glamour and drew the attention of high-profile clients such as Ava Gardner, Brigitte Bardot, and the Duchess of Windsor.

Following Pierre Balmain's death in 1982, the brand continued to evolve under a succession of noteworthy designers, each bringing a distinct flair to the fashion house. Erik Mortensen, who worked closely with Balmain for many years, took over as the head designer and honored the founder’s legacy by maintaining the house's signature style while also introducing contemporary elements.

The arrival of Oscar de la Renta in 1993 marked another transformative period for Balmain. De la Renta, known for his vibrant designs and flair for drama, merged his own aesthetic with Balmain’s, thus further enhancing the brand’s appeal.

In the 21st century, Christophe Decarnin and Olivier Rousteing ushered Balmain into a new era, characterized by a youthful exuberance and a blend of modern and classic elements. Under Rousteing’s direction since 2011, Balmain has embraced social media and celebrity culture, with the "Balmain Army" becoming a global phenomenon. Today, Balmain continues to influence fashion with its commitment to innovative designs and the rich heritage that defines its identity.