Loro Piana

Loro Piana is an Italian luxury clothing company renowned for its expertise in producing high-quality, high-performance textiles from the finest raw materials. Founded in 1924 by Pietro Loro Piana in Quarona, in the Valsesia district of northern Italy, the company builds upon a family tradition in the textile industry that dates back to the early 19th century. The brand has endeavored to achieve unparalleled quality, becoming synonymous with luxury and craftsmanship.

Throughout the years, Loro Piana has focused on sourcing the rarest and most exceptional natural fibers. Its sustainability efforts and deep relationships with suppliers worldwide have enabled it to secure the finest cashmere from Mongolia and China, as well as the most superior vicuña from the Andes. In the 1980s, the company launched its signature “Tasmania” fabric, a super-fine wool that revolutionized the luxury textile market by offering incomparable softness and resilience. Such innovations have solidified Loro Piana’s place in the luxury fabric and apparel sector.

In addition to its focus on raw materials, Loro Piana also places a significant emphasis on traditional craftsmanship, integrated with cutting-edge technology. The company’s mills and workshops adhere to rigorous standards of quality and precision, employing artisans who are well-versed in the time-honored techniques of textile production. These efforts ensure that every piece that emerges from Loro Piana’s operations is of the utmost quality.

Acquired by the LVMH group in 2013, Loro Piana retains its strong family values and commitment to heritage, while benefiting from the business prowess and expansive reach of one of the world’s largest luxury conglomerates. As it moves forward, the brand continues to honor its rich past, maintain its dedication to quality, and foster its reputation for producing some of the world’s most exquisite fabrics and fashion items.