Moschino

Moschino is an Italian luxury fashion house founded by Franco Moschino in 1983. The brand is known for its playful, irreverent, and often provocative designs, which frequently incorporate unconventional materials and motifs. Moschino's aesthetic is characterized by bold colors, whimsical patterns, and a tongue-in-cheek sensibility, which has made it a favorite among fashion enthusiasts and celebrities alike.

Franco Moschino began his career as a designer for Italian fashion house Versace in the 1970s. After gaining experience in the industry, he decided to strike out on his own and founded Moschino in 1983. The brand quickly gained a following for its unique and innovative designs, which often challenged traditional fashion norms. Moschino's early collections featured bold colors, oversized silhouettes, and unconventional materials such as plastic and metal.

One of Moschino's most iconic designs is the "teddy bear" collection, which debuted in 1988. The collection featured clothing and accessories adorned with cartoonish teddy bear motifs, and became an instant hit with consumers. The brand's playful and irreverent approach to fashion continued throughout the 1990s, with collections featuring everything from toy soldiers to Barbie dolls.

In 1994, Franco Moschino passed away unexpectedly, leaving the brand in the hands of his longtime collaborator and friend, Rossella Jardini. Under Jardini's direction, Moschino continued to push the boundaries of fashion, incorporating elements of pop culture and current events into its designs.

In 2013, Jeremy Scott was appointed as Moschino's creative director, bringing a new level of energy and excitement to the brand. Scott's designs for Moschino have been described as "pop art for the people," and have featured everything from fast food motifs to cartoon characters.