Carven

Carven, established in 1945 by French couturière Carmen de Tommaso, stands as a significant name in the world of fashion. Its inception coincided with the end of World War II, capturing the essence of a world ready to embrace creativity and exuberance. Carmen de Tommaso, who later adopted the name Madame Carven, had a vision of making high fashion accessible to petite women, standing at a modest height herself.

The brand's first-day success was attributed to Carven's unique, elegant designs that deviated from the traditional Parisian haute couture of the time. Known for her use of vibrant fabrics and innovative prints, Madame Carven drew inspiration from diverse sources such as Egyptian motifs and Asian art, setting her apart from contemporaries.

One of Carven's most notable contributions to the industry was the introduction of the concept of prêt-à-porter, or ready-to-wear fashion. This innovation made luxurious, stylish clothing available to a wider audience, democratizing fashion in a post-war era that yearned for accessibility and elegance. The brand also garnered international acclaim with its iconic green and white striped shopping bags, symbolizing freshness and modernity.

Throughout the 1950s and 1960s, Carven expanded significantly, dressing film stars such as Leslie Caron and creating costumes for classic films. The maison's foray into fragrances yielded the timeless scent "Ma Griffe," launched in 1946, and "Vetiver," introduced in 1957, both of which remain celebrated perfumes.

In the latter part of the 20th century, Carven experienced a decline, but the early 21st century marked a revival under the creative direction of Guillaume Henry starting in 2009. Henry rejuvenated the brand with a youthful spirit while respecting its rich heritage, ensuring Carven's continued relevance in contemporary fashion.