Cerruti 1881

Cerruti 1881 is a distinguished Italian fashion house established by Nino Cerruti in 1967, though its roots extend back to 1881 when Nino's grandfather founded the family’s textile mill in Biella, Italy. The mill, named Lanificio Fratelli Cerruti, gained a reputation for producing high-quality wool fabrics, setting the foundation for what would later become an international fashion empire.

As a young man, Nino Cerruti took the helm of the family business after his father's untimely death. He was just 20 years old, yet displayed remarkable entrepreneurial acumen. In 1957, Nino launched his first men's collection under the label Hitman, featuring innovative designs that blended traditional Italian craftsmanship with modern silhouettes. This adventurous spirit characterized his approach to fashion, distinguishing his work from his contemporaries.

Cerruti’s ascent in the global fashion industry was marked by its luxurious ready-to-wear collections for both men and women. The 1970s saw the inauguration of the Cerruti 1881 flagship store in Paris on Rue Royale, a milestone that cemented the brand's international presence. The store became a hub for fashion enthusiasts and celebrities alike, propelling the brand to new heights.

The brand further diversified its portfolio by venturing into fragrances. In 1978, Nino Cerruti introduced "Nino Cerruti pour Homme," followed by other critically acclaimed scents that captivated the olfactory senses of many.

Cerruti also left a significant mark in Hollywood, providing costumes for iconic films. The brand dressed actors in movies like "Pretty Woman" and "Bonnie and Clyde," enhancing its prestige. The enduring relationship between Cerruti and the silver screen underscored the fashion house's ability to meld elegance with the broader cultural milieu.

In the 1990s, Nino Cerruti decided to step down, passing the creative reins to other designers who continued to propel the brand forward.