Ellery

Ellery is a renowned fashion label founded by Kym Ellery in 2007. Originating in Sydney, Australia, it quickly garnered international acclaim for its bold designs and innovative approach to contemporary women's fashion. Kym Ellery, the creative force behind the label, studied at the prestigious Central Saint Martins in London before launching her eponymous brand.

The label gained rapid momentum in the fashion world after debuting at Australian Fashion Week in 2008. Known for its avant-garde silhouettes, architectural shapes, and voluminous sleeves, Ellery revolutionized the industry by blending modern artistry with a distinctive edge. One of the pivotal moments in the brand’s history was its acceptance into the Fédération de la Haute Couture et de la Mode in 2016, making Ellery one of the few Australian labels to present on the official Paris Fashion Week schedule.

Ellery has continually pushed the boundaries of traditional fashion. Key features of its collections include sharp tailoring, exaggerated forms, and unexpected fabric choices. This innovative approach has attracted a global clientele, including celebrities such as Solange Knowles, Cate Blanchett, and Rihanna, who have been spotted wearing Ellery designs on numerous occasions.

In 2014, the brand expanded its horizons by opening a flagship store in Sydney, followed by a showroom in Paris, further solidifying its presence in the international market. The dual influence of Australian ease and Parisian sophistication is evident in Ellery's collections, which seamlessly blend laid-back elegance with high-end fashion.

The sustainability aspect of the brand cannot be overlooked. Ellery has consistently aimed to reduce its environmental footprint by incorporating sustainable practices and materials into its production processes. The commitment to ethical fashion has resonated with a growing number of environmentally conscious consumers.