Smalto

Founded in 1962 by Francesco Smalto, a master tailor born in Southern Italy, the Smalto brand rapidly gained a reputation for excellence in the world of bespoke menswear. Smalto’s journey began in the bustling sartorial epicenter of Paris, establishing his atelier in the posh neighborhood of Rue de la Boétie. Leveraging his profound expertise, Francesco Smalto distinguished himself with precise cuts, luxurious fabrics, and meticulous attention to detail, qualities that became synonymous with his brand.

Francesco Smalto, inspired by classic Italian tailoring traditions, innovated by incorporating more fluid lines and softer silhouettes. His work resonated deeply with men of influence and distinction, attracting an elite clientele that spanned royalty, political leaders, and celebrities. One of his most notable patrons was King Hassan II of Morocco, who favored Smalto for his ceremonious and everyday garments. For decades, the House of Smalto continued to dress the monarch, solidifying a significant presence in the high echelons of society.

In the 1970s and 1980s, Smalto expanded from bespoke tailoring to ready-to-wear collections, aiming to make the brand accessible to a wider audience while maintaining its high standards of craftsmanship. During this period, the brand saw international acclaim, participating in prestigious fashion shows like those in Milan, New York, and Paris.

The legacy of Francesco Smalto continued even after his passing in 2015, with the brand still retaining its core values of precision and elegance under new creative leadership. The Smalto archives are now filled with pieces that reflect not only the socio-political landscapes of their respective eras but also the evolution of menswear over decades. Presently, Smalto operates flagship stores in major cities such as Paris and Tokyo, continuing to uphold the traditions set forth by its illustrious founder. The brand remains a key player in the fashion industry, celebrated for its dedication to haute couture and timeless design principles.