jitrois.

Jitrois is a French luxury fashion house specializing in leather clothing, founded by Jean-Claude Jitrois in 1976. The brand gained recognition in the 1980s by dressing notable figures like Brigitte Bardot and the principality of Monaco's royal family, solidifying its status as a favorite among the elite.

Jitrois revolutionized the fashion industry in the 1990s with the introduction of 'stretch leather', a groundbreaking innovation that earned the brand its iconic status. This technological advancement allowed for the creation of more comfortable and versatile leather garments, which could even be machine-washed and ironed.

The brand's commitment to craftsmanship and social responsibility is evident in its design process, with creations often made in their studio by skilled couturiers and seamstresses, or by historical French subcontractors known for their exceptional Parisian know-how. Jitrois' dedication to preserving and enriching its heritage is reflected in their commitment to quality and longevity, both in the construction of their garments and in the timeless style of their designs.

Jitrois has been a pioneer in the use of leather as a garment material, constantly seeking improvements and innovations that transcend fashion trends. The brand's unique approach to leather treatment has resulted in a wide range of uses, comfort, and appearance over its 40 years of creation. Jitrois' stretch leather, developed in the 1990s, is a prime example of this, as it sublimates the shape and movement of the body, making each piece unique and cherished by customers.

In recent years, Jitrois has explored the relationship between leather, the skin, and the digital world, adapting to the digital age and the concept of a 'second skin' in the virtual realm. The brand continues to push boundaries, creating powerful and confrontational pieces that challenge social codes and offer a new path for desire, whether physical or virtual.