Juun.J

Juun.J is a South Korean fashion brand that has indelibly marked the global fashion landscape through its innovative approach to menswear. The brand was launched in 2007 by designer Jung Wook Jun, who previously worked under the moniker "Lone Costume." Juun.J's debut collection at Paris Men's Fashion Week in 2007 set the tone for what was to come, featuring a unique blend of classic tailoring and avant-garde elements, a combination that sparked widespread acclaim.

Jung Wook Jun's background is noteworthy; he studied fashion design at ESMOD Seoul and quickly ascended the ranks of the fashion world. Before launching his own label, he had already established a reputation for his craftsmanship and artistic vision while working at Club Monaco Korea and as the head designer at Chiffons.

Juun.J’s design philosophy is rooted in recontextualizing classic garments within a modern framework, a concept he dubs "street tailoring." This approach often involves deconstructing traditional pieces and reassembling them in ways that challenge conventional silhouettes. The brand's collections frequently feature exaggerated proportions, layered textures, and a monochromatic palette, alongside an emphasis on functionality.

Over the years, Juun.J has collaborated with several high-profile brands and artists. Notable partnerships include his 2012 collaboration with Adidas, which resulted in a line of futuristic sportswear, and a 2017 collaboration with Yoox, that merged streetwear sensibilities with luxury aesthetics. His work with New Era and Reebok further cemented his ability to traverse the boundaries between high fashion and street culture.