Rochas

Rochas, a celebrated name in the world of fashion and perfumery, was established in 1925 by Marcel Rochas. Known for his innovative designs and luxurious fragrances, Rochas quickly became synonymous with French elegance and craftsmanship. Marcel Rochas, a visionary designer, introduced several groundbreaking elements to women's fashion. Among his most notable contributions were the use of the two-thirds length coat and the introduction of pockets in women's skirts, which were both revolutionary at the time.

In the realm of perfumery, Rochas made a significant impact with the creation of "Femme" in 1944. This scent, characterized by its rich and sensual notes, became an instant classic and remains a significant reference in the industry. "Femme" was not just a perfume; it symbolized the sophistication and allure that the Rochas brand aimed to embody.

Marcel Rochas' unique ability to blend modernity with tradition allowed the brand to thrive through the tumultuous mid-20th-century fashion landscape. After Marcel’s death in 1955, his widow Hélène Rochas took over the business and continued to honor her husband's legacy while steering the company through new ventures and expansions.

Rochas' foray into the American market in the late 1950s marked an important milestone. Through strategic partnerships and a keen understanding of transatlantic tastes, Rochas managed to captivate a broader audience, solidifying its reputation as a global luxury brand.

The late 20th and early 21st centuries saw Rochas continuing to evolve. Noteworthy is the brand’s acquisition by Procter & Gamble in 2003, a move that brought renewed energy and resources to its fragrance line. Later, in 2015, Interparfums acquired the perfume division, ensuring the continued production and innovation of its iconic scents.