Maison Sara Chraibi

Maison Sara Chraïbi is a luxury fashion brand founded by Moroccan designer Sara Chraïbi in 2011, showcasing a unique blend of Moroccan craftsmanship, architectural motifs, and contemporary design. Chraïbi's fascination with fashion began in her childhood, surrounded by artisans and learning embroidery techniques from her mother in Rabat. Her journey led her to study architecture in Rabat and philosophy and architecture theory in Paris, where she discovered her passion for fashion.

Maison Sara Chraïbi is recognized for its contemporary take on Moroccan art de vivre, combining Eastern and Western influences in a wardrobe that seeks the essence of a modern look. The brand's aesthetic is characterized by pure lines, intricate embroideries, and a subdued femininity, reflecting Chraïbi's architectural background and interest in couture savoir-faire.

In 2023, Chraïbi was invited by the Fédération de la Haute Couture et de la Mode (FHCM) to present her collection during the official spring-summer couture week, marking a significant milestone for the brand. Her designs often incorporate traditional Moroccan techniques, such as the "sfifa" weaving technique, which she uses to create fabrics rather than ornaments. Chraïbi's commitment to preserving and promoting Moroccan craftsmanship has made her a prominent figure in the fashion world, showcasing the rich cultural heritage of her native country.

Maison Sara Chraïbi's designs often draw inspiration from architectural motifs and geometries, as seen in her Fall 2023 collection, which was inspired by the Buraq, a winged horse with a female face from Islamic tradition. The collection featured subtle architectural elements, such as curved sleeves and collarless suits, as well as nods to caftans in breezy gowns and hooded dresses with monastic simplicity.

Chraïbi's approach to couture emphasizes the importance of preserving the unique, personal touch that defines the art form. She believes that couture should be a dialogue between the designer and the wearer, creating a one-of-a-kind piece that meets a specific moment in the wearer's life.