Markarian

Markarian is a noteworthy name in the contemporary fashion industry, revered for its exquisite designs and opulent craftsmanship. Established by Alexandra O’Neill in 2017, the brand quickly ascended in prominence through its distinct blend of modernity and vintage allure. The inception of Markarian was marked by O’Neill's desire to create clothing that felt both personal and magical, combining traditional hand-sewing techniques with luxurious fabrics.

The brand's debut collection was met with critical acclaim during New York Fashion Week, propelling it onto the radar of fashion enthusiasts and major publications. The designer's meticulous attention to detail and her penchant for romantic silhouettes garnered a significant following, distinguishing Markarian in a competitive landscape.

A notable moment in the brand's history occurred in January 2021, when First Lady Dr. Jill Biden selected a custom Markarian ensemble for the Presidential Inauguration. The ocean blue wool tweed coat and dress ensemble, which featured contrasting silk chiffon and velvet details, received widespread admiration and solidified the brand's reputation for creating garments with a sense of occasion.

Markarian's collections often draw inspiration from classical art and literature, a reflection of O’Neill's academic background in art history from Columbia University. This influence is evident in the brand's use of rich textures, intricate embroidery, and jewel-toned palettes, evoking a timeless elegance.

The brand operates out of New York City and emphasizes sustainable practices, including the use of deadstock fabrics and environmentally conscious production methods. This approach not only reduces waste but also ensures that each piece retains a unique quality.