Bulgari

Bulgari, an emblematic Italian luxury brand, has a storied history marked by innovation, elegance, and meticulous craftsmanship. The company was founded in Rome in 1884 by Sotirios Voulgaris, a Greek silversmith who immigrated to Italy. Voulgaris initially opened a single jewelry shop, but his ventures soon expanded, establishing the foundation for what would become an iconic name in the luxury goods industry.

Bulgari’s rise to prominence began in earnest in the early 20th century, under the stewardship of Sotirios' sons, Giorgio and Costantino. The brothers embraced novel and audacious designs, introducing vibrant color combinations and incorporating precious metals with unprecedented creativity. This period saw the creation of the ‘Serpenti’ collection, featuring serpentine-shaped bracelets and watches, which would become one of Bulgari's most enduring designs.

The brand’s signature style further consolidated during the 1950s and 1960s, characterized by bold volumes, cabochon gemstones, and striking color contrasts. This aesthetic divergence from the prevailing French styles of the time earned Bulgari acclaim and a devoted clientele among Hollywood's elite, including Elizabeth Taylor, Audrey Hepburn, and Sophia Loren.

The 1970s marked Bulgari’s expansion into the international market, with the opening of flagship stores in New York, Geneva, Monte Carlo, and Paris. This global presence was paralleled by the diversification of its product range, which began to include watches and accessories. Bulgari’s horological innovations were significant, bringing a distinct flair to timepiece design.