deLaCour

deLaCour is an esteemed Swiss watchmaking brand known for its unorthodox designs and audacious approach. The brand was founded in 2003 by Pierre Koukjian, an artist and designer with a bold vision to challenge traditional watchmaking paradigms. Koukjian's background and expertise in sculpture and painting are palpable in deLaCour’s creative timepieces, which are celebrated for their avant-garde aesthetics and engineering precision.

One of the key historical milestones for deLaCour was the introduction of the "Bichrono" in 2003, the same year the brand was established. This dual-time watch, with its distinctive, overlapping dials, quickly became an icon in the horological world. The Bichrono is not only a demonstration of innovative design but also a marvel of engineering, allowing wearers to track time in two different zones simultaneously, which was a groundbreaking feature at the time of its release.

Another significant development in deLaCour's history is the "City Ego," launched in 2006. This collection stood out with its large, curvaceous cases and unique use of materials like titanium and gold. The watches were designed with a modern, urban aesthetic, appealing to a younger, fashion-forward clientele.

deLaCour's commitment to excellence is further exemplified by its limited edition collections, which often feature intricate complications and luxurious materials. For instance, the "Saqra" collection, which debuted in 2010, includes timepieces adorned with precious stones and hand-painted dials, encapsulating the brand's dedication to artistry and craftsmanship.

In 2017, deLaCour took another significant step with the "Reflect" collection. These watches featured innovative, reversible cases, allowing wearers to change the appearance of their timepiece with a simple rotation. This versatility resonated with a contemporary audience seeking both functionality and style.