Graff

Graff, a renowned luxury jeweler founded by Laurence Graff in 1960, entered the world of haute horlogerie in 2008, bringing its expertise in precious stones and metalwork to the art of watchmaking. The company, headquartered in London, quickly established itself as a distinctive voice in the luxury watch industry, known for its bold designs and lavish use of diamonds and other precious gems.

Graff's approach to watchmaking is characterized by a fusion of traditional Swiss craftsmanship with innovative design and unparalleled gem-setting techniques. The brand's timepieces often feature intricate complications, showcasing both technical prowess and artistic flair. Graff's watch collections typically incorporate high-grade diamonds and other precious stones, reflecting the company's heritage as a premier jeweler.

Notable among Graff's horological offerings is the GyroGraff series, which combines a double-axis tourbillon with a three-dimensional moon phase indicator, exemplifying the brand's commitment to both mechanical complexity and aesthetic opulence. The company also gained recognition for its use of uniquely faceted diamond watch cases, a technique that showcases Graff's mastery in diamond cutting and setting.

Graff's limited production runs and exclusive distribution channels position its timepieces as rare collectors' items. The brand's watches are often seen as wearable works of art, appealing to connoisseurs who appreciate the intersection of high jewelry and fine watchmaking.

While Graff entered the watchmaking industry later than many of its competitors, it has quickly carved out a niche for itself, earning respect for its technical innovations and unwavering commitment to luxury. The company continues to push boundaries in watch design, often blurring the lines between timepiece and jewelry, and cementing its place in the upper echelons of the luxury watch market.