Piaget
Founded in 1874 by Georges Edouard Piaget in the serene village of La Côte-aux-Fées, Switzerland, Piaget began its journey by crafting high-precision movements and components for prestigious watchmakers. From the outset, the emphasis was placed on meticulous craftsmanship and a passion for innovation, principles that would guide the brand through its illustrious history.
Piaget's first workshop focused exclusively on high-quality movements until the company transitioned into manufacturing complete timepieces under its own name in the 1920s. Their expansion into full timepiece production marked a significant evolution in the brand’s identity.
By the mid-20th century, Piaget was already known for its ultra-thin mechanical movements. In 1957, they introduced the legendary Calibre 9P, a manual-winding movement that was a mere 2mm thick. This achievement set new standards in the watchmaking industry and underscored Piaget's reputation for technical prowess.
The 1960s were transformative, seeing the introduction of the Calibre 12P, the thinnest automatic movement at the time, at just 2.3mm thick. This era also marked the diversification into jewelry watches, with Piaget incorporating precious metals and gemstones into their designs. Collections such as the Piaget Polo and the Limelight became synonymous with style and elegance.
Piaget's dedication to horological advancement did not wane; the firm continued to innovate in both design and technology. The brand's sophisticated timepieces were often adorned with intricate engravings, enamel work, and gem-setting, thereby blending the artistry of jewelry making with advanced watchmaking.
Notable collaborations throughout the late 20th century and into the new millennium saw Piaget partnering with legendary figures and brands, further cementing its status in the luxury segment. The acquisition of Piaget by the Richemont Group in 1988 allowed for expanded research and development, propelling the brand into the modern era while retaining its dedication to precision and beauty.
Piaget continues to be a significant name in both watchmaking and jewelry, cherished for its legacy of innovation, artistry, and exquisite craftsmanship.
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