Verdura

Verdura, founded in 1939 by Duke Fulco di Verdura, is a storied jewelry brand rooted in a rich history of innovation and extraordinary craftsmanship. Originally hailing from Palermo, Italy, di Verdura began his illustrious career in the Parisian ateliers of Coco Chanel in the 1920s. It was there that the young duke conceived of his most iconic piece, the Maltese Cross Cuff, which would later become an emblematic design for the brand.

As Europe descended into turmoil during World War II, di Verdura moved to the United States, carrying with him a reputation for luxury and elegance. Establishing his own salon on Fifth Avenue in New York City, he attracted an elite clientele that included legendary names such as Greta Garbo, Katharine Hepburn, and Diana Vreeland. His collaborations with esteemed jeweler Paul Flato further cemented his status in the American luxury market.

Remarkable for revamping the use of bold color combinations and whimsical motifs in high jewelry, Verdura's designs often drew inspiration from classical European art and nature. Unsurprisingly, his work reflected his aristocratic heritage and his education in Renaissance art, with designs frequently featuring mythological symbolism and Baroque artistry.

One fascinating chapter in Verdura's history involves his collaboration with Salvador Dalí in the 1940s. This partnership resulted in several surrealist-inspired pieces that are celebrated for their imaginative and avant-garde qualities. Verdura’s eye for design was not limited to jewelry alone; he also contributed designs for objets d’art, adding to his diverse portfolio.