Joe Macari

Joe Macari Performance Cars is a renowned London-based dealership specializing in high-end Italian sports cars, particularly Ferraris and Maseratis. Established by Joe Macari, a former racing driver who turned his passion into a business, the company has grown into one of the most respected names in the luxury car market. Joe’s career in motorsport was cut short by a severe accident in the early 1990s, but his passion for cars persisted, leading him to open his first showroom in Wandsworth, London. This space quickly became known for its expertise in sales, servicing, and restoration of rare and classic Ferraris.

By 2005, the business had grown enough to earn an official Ferrari and Maserati service franchise, solidifying its reputation in the luxury car world. The current state-of-the-art showroom on Merton Road, which opened in 2014, showcases a range of modern supercars and timeless classics, many of which are Ferraris. The showroom also includes an event space, often used for screenings and automotive gatherings.

The dealership is particularly known for its meticulous restorations. Joe Macari’s team is involved in every detail, often taking cars back to their bare chassis and restoring them to better-than-original condition. Notably, they specialize in making classic Ferraris more user-friendly for modern driving conditions, using current technology without compromising authenticity.

In addition to Ferrari, the showroom features other luxury brands like Bugatti, Lamborghini, and Porsche. Joe Macari’s personal collection, including rarities like a Fiat Abarth 595 SS, is also displayed at the showroom, offering a glimpse into his deep love for automotive history​.