Overfinch

Overfinch, a distinguished name in automotive enhancement, has carved a significant niche in the realm of high-end Range Rover customization. The roots of Overfinch trace back to 1975 when a passionate motoring enthusiast, Arthur Silverton, founded the company in Leeds, UK, under the original moniker "Shuler Presses." Initially, the brand focused on tuning and enhancing various British cars, but it soon pivoted to specialize in Land Rover modifications, recognizing an unmet demand for luxurious, high-performance off-road vehicles.

In 1981, the brand solidified its reputation by transforming the Range Rover into a luxury performance vehicle, aptly timed with the burgeoning market for high-end SUVs. This period was marked by Overfinch introducing the first upgraded Range Rover engine, a carefully re-engineered version that delivered superior horsepower and torque, setting the stage for their future innovations. The commitment to mechanical excellence was complemented by bespoke interior refinements, incorporating sumptuous leathers, hand-crafted woods, and state-of-the-art technology, thereby elevating both the aesthetic and functional appeal of the Range Rover.

A significant milestone was achieved in 1993 when Overfinch unveiled the Sport-Pak, a performance kit that significantly upgraded the Range Rover’s handling and power, further embedding the company in the luxury SUV market. The acquisition by Autobrokers Limited in 2007 marked another chapter, ensuring continued innovation and expansion under new leadership. Overfinch continued to evolve, showcasing custom-built models at prestigious events and consolidating partnerships with top-tier suppliers and craftsmen.