Rockwell Group

Rockwell Group is a New York-based architecture and design firm founded in 1984 by David Rockwell. Renowned for its dynamic and immersive approach to design, the firm operates at the intersection of architecture, theater, and technology, creating environments that are not just functional but also narratively rich. Rockwell Group’s portfolio spans a diverse array of projects, including luxury hotels, restaurants, theaters, cultural institutions, and public spaces.

One of Rockwell Group's defining characteristics is its commitment to storytelling through design. The firm’s work is heavily influenced by David Rockwell’s background in theater, which is evident in the dramatic and experiential qualities of their spaces. This theatrical approach is combined with a deep understanding of how people interact with their environments, leading to designs that are both engaging and user-friendly.

The firm has also been a pioneer in the integration of technology into architecture, often using digital tools to create interactive and responsive spaces. This has been particularly evident in their work on public installations and immersive environments, where technology is used to enhance the user experience and create spaces that are adaptable and engaging.

Rockwell Group is also known for its collaborative approach, frequently working with a wide range of partners, from artists and performers to engineers and technologists. This multidisciplinary collaboration allows the firm to push the boundaries of traditional architecture and explore new possibilities in design.

One of their most notable recent projects is the renovation of the historic Hayes Theater in New York City, which seamlessly blends the building’s original character with modern elements. Other significant works include the design of the Nobu restaurants worldwide, the Mohegan Sun Casino, and the TED Theater in Vancouver.

Through its innovative and human-centered approach, Rockwell Group continues to be a leading force in contemporary design, creating spaces that are not only visually stunning but also deeply connected to the people who use them.