YOO

YOO is a global design and lifestyle brand co-founded by renowned entrepreneur John Hitchcox and celebrated designer Philippe Starck in 1999. Over the years, YOO has cultivated an esteemed reputation for creating unique spaces that marry innovative design with a profound understanding of contemporary living.

Hitchcox, a prominent figure in the property development sector, partnered with Starck, whose works span from iconic furniture to revolutionary architecture. Their collaboration was rooted in a shared vision to transform how people experience spaces. From this synergy, YOO was born, aiming to infuse everyday environments with extraordinary aesthetics and functionality.

YOO’s first flagship project was launched in Munich, Germany, swiftly followed by various developments across Europe, Asia, the Americas, and the Middle East. Each project is characterized by a distinctive blend of local culture with YOO's signature design ethos. The brand’s philosophy centers on creating environments where quality design and artfulness meet everyday functionality, ensuring residents experience more than just a living space.

Among YOO’s notable projects is the Icon Brickell in Miami, a sprawling development completed in 2009. This ambitious venture features interior design by Starck and embodies the company's forward-thinking principles. The trio of towers represents an epitome of luxury living, incorporating bold design elements and comprehensive amenities.

Another significant milestone in YOO’s history is the launch of YOO Studio in 2005, the brand’s in-house design team. This expansion allowed YOO to encapsulate and manifest its design vision consistently across all projects. YOO Studio has led numerous high-profile projects, including the prestigious YOO Residence in Hong Kong and the British Lakes by YOO in the Cotswolds, UK, where eco-friendly luxury homes integrate seamlessly with nature.