Admiral

Admiral is a distinguished British sportswear brand known for its substantial contributions to athletic apparel and its historical significance in the sports industry. Founded in 1914 in the city of Leicester, the company started as a manufacturer of high-quality undergarments. During the First World War, Admiral diversified its production to include military uniforms, which established its reputation for durability and precision.

In the 1960s, Admiral transitioned into the sportswear sector, becoming synonymous with football kit production. This pivot was marked by the company's significant partnership with Leeds United in 1974, which is widely regarded as the first commercial deal where a football club’s kit featured a manufacturer's logo. This revolutionary move transformed the landscape of sports merchandising and branding.

Admiral’s influence surged during the 1970s and early 1980s, as it became the official kit supplier for the England national football team from 1974 to 1984. This period saw iconic kits such as the ones worn at the 1980 European Championships and the 1982 FIFA World Cup, further cementing Admiral’s place in football history. During this era, the brand extended its reach by partnering with numerous other football clubs, including Manchester United, Tottenham Hotspur, and Southampton.

The company's fortunes wavered in the late 1980s and 1990s due to competitive pressures and changing market dynamics. However, Admiral made a notable comeback in the 2000s by capitalizing on the retro trend, reviving its classic designs and re-establishing its presence in the football arena.