Sanlorenzo

Sanlorenzo, an esteemed name in the yachting industry, traces its origins back to 1958 when it was founded by Giovanni Jannetti in the small town of Viareggio, Italy. This innovative company rapidly gained a reputation for producing meticulously crafted yachts, catering to an elite clientele who valued sophistication and performance.

In 1999, the leadership torch was passed to Massimo Perotti, who brought a renewed vision and expertise, ultimately guiding Sanlorenzo to international prominence. His influence marked the beginning of a new era with a focus on expanding the brand's reach and advancing its technology without compromising its heritage of artisanal craftsmanship.

Throughout its history, Sanlorenzo has been distinguished by several key innovations. In the 1960s, the company introduced the first wooden motoryachts, setting a new standard in luxury marine engineering. By the 1980s, they transitioned to fiberglass, embracing modern materials to enhance durability and design flexibility. This period saw the launch of the innovative SL line, which highlighted the brand's ability to blend tradition with modernity.

The 2000s were a transformative era for Sanlorenzo. The introduction of the SD series, which featured semi-displacement yachts, highlighted the company's commitment to exploring diverse design philosophies. This series was renowned for its elegant integration of efficiency and style, appealing to a growing market of environmentally conscious yacht enthusiasts.

Sanlorenzo's advancements continued with the launch of their Superyacht Division in 2015, which established their venture into the production of steel and aluminum superyachts. This expansion allowed them to cater to the highly specific desires of their discerning clients, offering custom-built yachts that combined state-of-the-art technology with bespoke design.