Latin AMAs

This event is currently archived due to its postponement or because we have yet to receive further plans for its recurrence in the foreseeable future. Please liaise with your lifestyle manager for more information.

The Latin American Music Awards (Latin AMAs) is an annual music awards ceremony that celebrates the most influential and popular Latin artists across various genres. Launched in 2015 as a Spanish-language counterpart to the American Music Awards, the event recognizes achievements based on fan votes, streaming data, radio airplay, and sales, reflecting the evolving landscape of the Latin music industry.

Held in Los Angeles, a city with deep-rooted connections to Latin American culture and music, the Latin AMAs take place at prominent venues such as the Dolby Theatre or the Microsoft Theater. The event showcases a diverse lineup of artists, ranging from reggaeton and regional Mexican music to Latin pop and tropical sounds. Live performances, special tributes, and cross-genre collaborations are integral to the show, often highlighting the influence of Latin music on international markets.

The Latin AMAs are notable for embracing digital platforms and global audiences, utilizing online voting and streaming strategies to engage fans worldwide. Past ceremonies have honored prominent figures such as Shakira, Daddy Yankee, and Bad Bunny, reinforcing the event’s status as a key celebration of Latin music excellence. In addition to awarding top performances and albums of the year, the show frequently acknowledges cultural impact and lifetime achievements, contributing to the broader recognition of Latin artists in the global music industry.