Detroit Auto Show (NAIAS)

The North American International Auto Show (NAIAS) in Detroit is a globally recognized event in the automotive industry, serving as a significant platform for companies to introduce groundbreaking vehicles and industry-shaping announcements. Established as one of the most influential annual automotive events worldwide, NAIAS showcases brand-defining vehicles, product ride-and-drives, and experiential activations.

The event encompasses six unique shows, including The Gallery, an ultra-luxury automotive event, AutoMobili-D, a showcase of future mobility platforms, Press Preview, Industry Preview, Charity Preview, and a nine-day Public Show. The show is also known for presenting two prestigious awards: the EyesOn Design Awards for Design Excellence and the Car, Truck, and Utility of the Year Award, which was founded in 1994.

NAIAS has a rich history of fostering innovation and collaboration. In recent years, the show has introduced new elements such as the Powering Michigan EV Experience indoor track, which allows visitors to test drive electric vehicles. The event also features a first-time, two-day Mobility Global Forum, bringing together leading voices in the mobility space, including top officials from industry and government.

AutoMobili-D, presented by the Michigan Economic Development Corporation and the Office of Future Mobility and Electrification, highlights startups, technology companies, and leading universities, providing an inside look at future mobility platforms. Media Day and Technology Days offer opportunities for automakers and industry suppliers to debut new products and technologies, while the Mobility Global Forum addresses the changing world of mobility and transportation.