IAA Mobility

The International Motor Show (IAA) Mobility, held in Munich, Germany, is a significant event in the global mobility industry. As a comprehensive 360° mobility platform, the IAA Mobility show offers a diverse and engaging experience for both business professionals and the general public. The event is divided into two main sections: the Summit and the Open Space, each catering to different audience needs and interests.

The Summit, located at the Munich Trade Fair Center, is specifically designed for the B2B sector. It features a wide range of themes and staging elements that cater to the needs of mobility industry stakeholders. The Summit serves as a platform for experts, decision-makers, and innovators to connect, share knowledge, and explore collaborative opportunities.

On the other hand, the Open Space transforms downtown Munich into a living, breathing mobility experience for B2C visitors. This unique approach allows citizens to engage with mobility concepts in a more tangible and direct way. The Open Space showcases vehicle highlights, autonomous transportation, and cutting-edge technologies, providing an immersive and interactive experience for all attendees.

Historically, the IAA Mobility show highlights the evolving nature of mobility, showcasing the latest advancements and innovations in the industry. From the early days of automotive history to the present, the IAA Mobility show has remained a beacon of progress and a pivotal event for mobility enthusiasts worldwide. By offering both B2B and B2C experiences, the event fosters collaboration, inspires innovation, and engages the public in the ever-evolving world of mobility.