Geneva Watch Days

Geneva Watch Days is a significant event in the watchmaking industry, held annually in Geneva, Switzerland. Established in 2020, this decentralized and self-managed multi-brand watch event brings together watch brands, retailers, press, and the public, fostering collaboration and innovation. The event takes place at the end of the Northern Hemisphere's summer, with many activities open to all, creating an inclusive atmosphere.

The Geneva Watch Days exhibition is held at the Rotonde du Mont-Blanc pavilion, situated next to Lake Geneva, as well as at boutiques and venues throughout the city. The event offers guided tours, symposiums, and educational activities, providing visitors with insight into the world of fine watches. The Rotonde Mont-Blanc pavilion serves as a hub for experts from the watch industry to share their vision on various topics, further enriching the experience for attendees.

Participating brands in Geneva Watch Days include MB&F, URWERK, De Bethune, Girard-Perregaux, Ulysse Nardin, Bulgari, Breitling, Frederique Constant, Krayon, Louis Erard, Oris, Ressence, Trilobe, and many others. The event provides a platform for both established watch Maisons and up-and-coming brands to showcase their latest creations, fostering a sense of community and collaboration within the industry.

Geneva Watch Days has become a fixture in the horological annual calendar, attracting nearly 40 brands and a diverse audience. The event's unique approach, focusing on inclusivity and collaboration, has contributed to its growing success and recognition within the watchmaking industry.