Watches & Wonders Geneva

Watches and Wonders Geneva is an annual event of great significance in the global watch and jewelry industry. Organized by the Fondation de la Haute Horlogerie (FHH), it takes place at Palexpo in Geneva, Switzerland, and primarily showcases luxury watch brands under the Richemont group. The event has a rich history, having evolved from the Salon International de la Haute Horlogerie (SIHH), and is known for its spirit of creativity and innovation, with countless international launches and a vast physical and digital offering.

The event is not just a platform for established brands but also welcomes first-time exhibitors, each bringing its unique blend of innovation, heritage, and craftsmanship. For instance, in 2024, Bremont, known for its aviation-inspired timepieces, joined the lineup with the announcement of its new collection, Terra Nova, while Norqain expanded its Freedom 60 and Wild ONE collections. Nomos Glashütte, renowned for its minimalist designs and precision movements, presented a colorful twist on its iconic Tangente, adding vibrancy to the traditional watchmaking scene.

In addition to the Salon, the In The City extension has become a crucial factor in the event's success, attracting a diverse range of visitors and offering a rich public program. This includes the LAB, where engineers, start-ups, and schools celebrate innovation and new technologies, and auditorium conferences that generate significant interest, with hundreds of millions of views on social media.