Watches & Wonders Shanghai

Watches & Wonders Shanghai is a significant event in the global watchmaking industry, bringing together leading watch brands and enthusiasts in a unique platform for exchange, education, and engagement. Held at the West Bund Art Center, Shanghai's premier destination for art, lifestyle, and design, the event offers an immersive 360° experience into the culture of watchmaking.

The event is part of the Watches & Wonders ecosystem, which includes the original Geneva fair and local events, as well as a year-round digital platform. This global concept aims to unite the watch industry's leading names in both digital and physical formats, creating a cohesive and engaging experience for visitors.

At Watches & Wonders Shanghai, visitors can explore exclusive launches for the Chinese market, art installations, workbench demonstrations, hands-on workshops, talks, panels, and the LAB innovation space. These offerings provide a comprehensive and interactive experience, allowing visitors to gain a deeper understanding of the intricacies of watchmaking and the latest innovations in the field.

The event has become an essential platform for the global fine watchmaking community, attracting international launches and Chinese celebrities, such as actors Dilraba Dilmurat and Zhang Ruoyun, and former star swimmer Ning Zetao. The inclusion of introductory workshops, special exhibitions, and presentations of different professional vocations further enhances the event's appeal and accessibility, fostering increased interest in watchmaking among younger generations.

Watches & Wonders Shanghai's commitment to engaging with younger audiences is evident in its efforts to find new ways of attracting and interacting with the young generation. This focus on public engagement and the promotion of watchmaking excellence has contributed to the event's growth and success.