London Women's FW A/W

London Fashion Week (LFW) is a significant event in the global fashion calendar, recognized for its innovative style, creativity, and empowerment. Established in October 1983, LFW takes place twice a year. Organized by the British Fashion Council for the London Development Agency, it is the first event on the European leg of the international fashion scene, preceding Milan and Paris.

LFW is not just a physical event but also a year-round digital platform, which serves as the Official Digital Hub. This platform is freely accessible to everyone, industry professionals and global fashion consumers alike, enabling collaboration and bringing together fashion, culture, and technology.

The event is known for its blend of classicism and contemporary craft, featuring legendary fashion houses like Burberry, Molly Godard, and JW Anderson, alongside new-age designers such as Harri. LFW is also a platform for discussions on important issues in the fashion industry. For instance, the British Fashion Council has hosted panel discussions on navigating digital fashion and the market for it.

The event is a showcase of innovative designs, with designers often pushing boundaries and creating fashion that truly captivates the eye. For example, Feben's S/S 2024 runway collection placed the concept of body positivity at the forefront, while Mowalola dared to defy convention and challenge societal norms.

LFW trends often include floral patterns, sheer fabrics, fringes and ruffles, knee and thigh-high boots, and dropped waistlines, reflecting the blend of classic and contemporary styles.