Mercedes-Benz FW Madrid A/W

The Mercedes-Benz FW Madrid, also known as Madrid Fashion Week, is a biannual fashion event held in Madrid, Spain. Established in 1985 as Pasarela Cibeles, the event has grown into the country's premier platform for showcasing Spanish designers, serving as an essential meeting point for industry professionals, international buyers, and fashion enthusiasts. The event is organized by IFEMA, Madrid’s leading trade fair institution, and attracts a global audience while maintaining a focus on local fashion heritage and emerging talent.

Hosted at IFEMA Madrid, the fashion week features a series of runway shows, presentations, and exhibitions that highlight both established labels and up-and-coming designers. It emphasizes a distinct Spanish aesthetic while integrating diverse global influences, often spotlighting craftsmanship and innovative textile techniques. Designers such as Hannibal Laguna, Agatha Ruíz de la Prada, and Roberto Verino have been regular participants, reinforcing the event's role in shaping contemporary Spanish fashion.

Sustainability and technological integration have become increasingly relevant themes, with designers experimenting with eco-friendly materials and digital presentations. The event also fosters new talent through initiatives such as the Samsung Ego platform, which provides a space for emerging designers to introduce their work.