PARAISO Miami Swim Week

PARAISO Miami Swim Week is an annual fashion event held in Miami, Florida, showcasing the latest trends in swimwear and resort wear. Established as a premier platform for designers, models, and industry professionals, the event takes place each summer and attracts global attention. Miami, with its coastal setting and reputation as a fashion-forward city, provides an ideal backdrop for this multi-day celebration of style and innovation.

Originally evolved from Miami Swim Week, PARAISO officially rebranded to its current form in 2018, expanding beyond traditional runway shows to incorporate pop-up experiences, panel discussions, and brand activations. The event features established luxury swimwear labels alongside emerging designers, offering a platform that blends commercial viability with artistic expression. Major resorts and fashion venues, including the PARAISO tent at Collins Park, serve as primary locations for showcases and industry gatherings.

In addition to fashion presentations, PARAISO highlights sustainability-focused initiatives, championing designers who incorporate eco-friendly materials and ethical production practices. By merging swim fashion with creative collaborations and experiential marketing, PARAISO Miami Swim Week continues to shape the direction of the global swimwear industry while celebrating Miami’s cultural vibrancy.