Oktoberfest

Festivals | Cultural, Oktoberfest, Munich, Bavaria, Germany

Oktoberfest, held annually in Munich, Bavaria, Germany, is the world's largest Volksfest, a combination of a beer festival and a traveling funfair. This 16- to 18-day event takes place from late September to the first weekend in October on the Theresienwiese, locally known as d’Wiesn. The festival has its roots in the royal wedding celebration of Prince Ludwig and Princess Therese in 1810, making it an integral part of Bavarian culture.

The festival attracts millions of visitors, both young and old, who are captivated not only by the beer but also by the traditional Bavarian attire. The dirndl, a traditional dress with a blouse and an apron, and lederhosen, leather trousers paired with a shirt and jacket, have become essential for those who wish to fully experience the world-famous Oktoberfest. These traditional costumes can be traced back to the 19th century when they were worn as everyday clothing by farmers and workers.

Oktoberfest also takes the opportunity to showcase Bavaria's rich cultural heritage. One such example is the Oide Wiesn, a special section within the larger Oktoberfest grounds that offers a glimpse into the past. Here, visitors can enjoy a more rustic and authentic experience with regional specialties and locally brewed beers, as well as traditional brass music bands, Schuhplattler dancing groups, and historical attractions such as carnival rides and vintage games.

The beer tents at Oktoberfest are iconic destinations, each offering a unique atmosphere and experience. The Hofbräu Festzelt, for example, is known for its lively and international crowd, while the Augustiner Festhalle is celebrated for its family-friendly environment. Only six breweries are permitted to sell beer at Oktoberfest: Spaten, Hacker-Pschorr, Hofbräu, Augustiner, Löwenbräu, and Paulaner. Each beer tent features a specific brand, making them unique and appealing to different tastes.

In summary, Oktoberfest is a timeless tradition that celebrates Bavarian culture, offering a unique blend of beer, food, traditional attire, and entertainment. It is an event that has evolved over the centuries while preserving the timeless traditions that have made it a global phenomenon.

Our dedicated lifestyle concierge team is on hand to provide tickets and bespoke hospitality experiences at the Oktoberfest. Our offering is catered to your heart's desire and we cover all aspects of your experience, from event access, accommodation and transportation arrangements, to entertainment and local guides in Munich. Secure your VIP tickets for the Oktoberfest today with our boutique concierge service.

Event Overview
event name
Event
Oktoberfest
Recurrence
Repetition
Annual
Month
Date
Late September 2025
Location
Location
Munich
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