La Tomatina
La Tomatina is a renowned festival held in the Spanish town of Buñol, located in the Valencian Community, approximately 30 kilometers from the Mediterranean coast. This unique event, which has been a tradition since the mid-20th century, takes place on the last Wednesday of August, during the town's week-long festivities honoring its patron saint, San Luis Beltrán.
The origins of La Tomatina can be traced back to the 1940s or 1950s, during which a group of young people initiated a tomato-throwing event during a local parade. Over the years, this spontaneous act evolved into a significant tradition, drawing the attention of thousands of participants and spectators from around the world.
The festival officially begins with the "palo jabón," a greased pole climbing contest, followed by the main event - the chaotic tomato battle in the town square. Trucks loaded with ripe tomatoes are brought into the town center, and participants engage in an hour-long tomato fight, creating a spectacle of joy, community, and tradition.
Despite its humble beginnings, La Tomatina has grown into an internationally recognized event, attracting thousands of visitors each year.
Our dedicated lifestyle concierge team is on hand to provide tickets and bespoke hospitality experiences at the La Tomatina. Our offering is catered to your heart's desire and we cover all aspects of your experience, from event access, accommodation and transportation arrangements, to entertainment and local guides in Buñol, Spain. Secure your VIP tickets for the La Tomatina today with our boutique concierge service.
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