The Masters
The Masters Tournament, commonly referred to as The Masters, is one of the four major championships in professional golf. Held annually at the Augusta National Golf Club in Augusta, Georgia, it was established in 1934 by golfer Bobby Jones and investment banker Clifford Roberts. Unlike the other majors, which rotate venues, The Masters is consistently played at Augusta National, known for its meticulously maintained course, iconic azaleas, and signature holes such as "Amen Corner," a three-hole stretch renowned for its defining moments in tournament history.
The event is steeped in tradition, including the ceremonial opening tee shot by honorary starters, the awarding of the coveted Green Jacket to the winner, and the Champions Dinner, an invitation-only gathering for past champions. The tournament is also known for its strict policies, including limited commercial sponsorships, closely guarded membership and media restrictions, and a focus on preserving the integrity of the sport.
Augusta National’s course design, originally crafted by Jones and architect Alister MacKenzie, has undergone various modifications over the decades while maintaining its challenging layout and aesthetic appeal. The Masters has produced many legendary moments, from Jack Nicklaus' improbable 1986 victory at age 46 to Tiger Woods' electrifying comeback win in 2019. It remains a pinnacle of the golf calendar, attracting the sport’s greatest players and global attention each April.
Our dedicated lifestyle concierge team is on hand to provide tickets and bespoke hospitality experiences at the The Masters. Our offering is catered to your heart's desire and we cover all aspects of your experience, from event access, accommodation and transportation arrangements, to entertainment and local guides in Augusta. Secure your VIP tickets for the The Masters today with our boutique concierge service.