THE 74, Pelli Clarke and Partners

New York City’s skyline will soon welcome THE 74, a new luxury condo tower in Manhattan’s Upper East Side. Rising 32 stories above the corner of East 74th Street and Third Avenue, THE 74 is a boutique condo building with 42 luxury residences. Located in one of New York’s most affluent neighbourhoods, THE 74 offers proximity to many iconic landmarks. This development by Elad Group was conceptualized by architect Pelli Clarke and Partners, with interiors by renowned designer Rafael de Cárdenas.

“The mid-70s is one of the most prestigious neighbourhoods in Manhattan, with such incredible history, legacy, and beauty,” says Craig Copeland, partner at Pelli Clarke and Partners. “We designed THE 74 to contribute sympathetically to the community with a resonating aesthetic. Too many contemporary buildings are lifeless, flat, and all glass, while THE 74 is animated with rich textures and colours.”

Pelli Clarke and Partners, known for their projects worldwide, designed the facade of THE 74 with a distinct pleated architectural design. Inspired by New York’s Art Deco landmark buildings, the tower features white terracotta and bronze- and aluminium-framed windows. The building’s design captures light uniquely throughout the day. THE 74 will offer various layouts, including full-floor residences, a duplex penthouse, and a standalone townhome. Layouts range from two to five bedrooms, with pricing starting at $2.975 million for a two-bedroom residence and $12.5 million for a full-floor, five-bedroom residence. Penthouse and townhouse pricing will be announced later.

Elad Group enlisted Rafael de Cárdenas to design each residence’s interiors, as well as the vast amenity spaces and lobby. Known for creating modern, airy spaces influenced by various eras, Cárdenas has designed interiors that are clean and crisp with textured neutral hues. The flooring is European white oak in an oversized parquet pattern, while the kitchens and bathrooms feature hardwood millwork and Calacatta Vagli marble. The light-filled spaces are wrapped in floor-to-ceiling windows, crafted by Polito Serramenti of Borgosatollo, Italy.

THE 74 stands out for its commitment to quality. Every detail, including the powder rooms, features the finest European tile flooring and walls, Pink Namibia marble vanities, and polished Dornbracht fixtures. The kitchens are culinary havens with stained ash cabinetry, fluted glass cabinets, polished Bianco marble countertops, and Miele appliances. Various types of marble are used throughout the home, from the kitchen to the primary bathrooms.

“Our vision for THE 74 is high style,” says Cárdenas. “The homes reflect a tension between romance and rigour with a robust sensibility that is urban but also calming. The spaces are airy and light, and the interiors are exacting, yet lush.”

THE 74 offers two entrances: the main lobby entrance on Third Avenue and another on East 74th Street. Amenities include a library with a wet bar and private garden, an entertainment suite, a fitness centre, a Pilates studio, and a children’s playroom. The Duplex Residences unfold over two floors, providing a contrast between meticulously finished bedrooms and gallery-like entertaining areas with private outdoor spaces. Designed by Rafael de Cárdenas Ltd., these residences offer the refinement of townhouse living at a grand scale.

For the modern connoisseur, Manhattan’s Upper East Side holds a singular place in the imagination. Simply put, it’s gold—timeless and au courant, cultured and perpetually chic. The mid-seventies, the exclusive heart of the city’s premier neighbourhood, is also the realm of THE 74. From its richly-appointed lobby, set out for the world’s finest galleries, luxury boutiques and restaurants, residences and amenity spaces, this opulent residence overlooks Central Park and other iconic New York landmarks. THE 74 is slated for completion in the summer of 2025.

For further information, visit the74ny.com