Bentley releases one-of-a-kind Continental GTC to celebrate Pride

Bentley Motors is celebrating Pride in the North West with a uniquely wrapped Continental GT Convertible. This special vehicle, designed to honour the LGBTQ+ community and celebrate diversity, was unveiled during the Crewe Pride event on July 6, 2024. Created by Designer Rich Morris, the vibrant Continental GTC embodies love, new life, and acceptance through its eye-catching design.

The convertible features colours and linework inspired by the original Unifying Spur. A chaotic single black line covers the car, with faces emerging from the scribbles, symbolizing the negative emotions experienced during self-discovery. Bright splashes of paint from the progressive Pride flag palette, inspired by the Hindu festival of Holi, signify love, new life, and the freedom to live authentically. These colours cover the faces, illustrating how makeup and styling can help individuals express their true selves, promoting a world where LGBTQ+ people can live and love without prejudice.

“It has been an honour to work on this project for Bentley, following the success of my Unifying Spur design in 2021. This design symbolises the darkness and uncertainty one may experience during self-discovery. It employs colours and linework inspired by both the Unifying Spur and the Hindu festival of Holi, the festival of colour, which celebrates spring, love, and new life. This year’s car is about individuals embracing and being their true, authentic selves,” said Designer Rich Morris.

Wayne Bruce, Chief Communications and DEI Officer at Bentley Motors added: “Our fourth dedicated Pride Car holds a special place in our DEI journey, which began in 2020 with the first car that bravely initiated the conversation. This initial step served as a catalyst, inspiring the creation of BeProud and sparking our ongoing DEI efforts. This latest Pride Car symbolises far more than just Pride—it represents our commitment to acceptance, intersectionality, and belonging and year around support.

Bentley’s support for the LGBTQ+ community extends beyond the vehicle itself. Employees, their partners, and allies will participate in the Crewe, Nantwich, and Manchester Pride parades, reinforcing Bentley’s inclusive workplace culture. These parades celebrate progress, raise awareness, provide hope, and inspire others to challenge discrimination.