Maserati GranCabrio Folgore Tignanello is the first 100% electric luxury convertible
From the Bespoke experience of the Maserati Fuoriserie customisation programme, the House of the Trident has collaborated with Marchesi Antinori, to celebrate Tignanello’s 50th anniversary. Share
To commemorate the 50th anniversary of Tignanello, one of the most influential red wines, Maserati has crafted a special edition of its GranCabrio Folgore, the brand’s latest 100% electric model. This bespoke version, created exclusively for Marchesi Antinori, was auctioned at Festival Napa Valley’s Arts for All Gala. For Maserati’s 110th anniversary, this collaboration with Marchesi Antinori, a family with over 600 years of winemaking history, symbolizes the convergence of two iconic Italian brands.
The design inspiration for this car comes from the vineyard, a metaphor for roots and territory. Both Maserati and Marchesi Antinori draw immense value from their locales, whether it’s the cellar where wine is made or the distinct Tignanello label, unchanged for 50 years. Maserati has meticulously researched the history of this wine, paying homage to the Florentine winemakers through the car’s colours, materials, and artisan details.
The exterior features a custom body colour called Terra di Tignanello, a chestnut shade inspired by the vineyard’s soil and the burgundy hues of Tignanello’s barrels. The rims and calipers are matte and gloss black, respectively, while the emblems are in glossy copper. The black soft top fabric complements the overall design.
Klaus Busse, Maserati Head of Design, said, “This collaboration with Marchesi Antinori gives us the opportunity to epitomize the essence of Bespoke production, the flagship of our Maserati Fuoriserie customization program. It is designed to create ad-hoc experiences for Trident customers, by producing tailor-made cars that can make the driving experience even more sublime and distinctive, the way only an outstanding wine can at the table. Telling a story of Italian excellence is a source of pride for us and serves as a constant stimulus for our work, which with Bespoke production aspires to create something absolutely dedicated and inimitable.”
Inside, the car reveals romantic details that celebrate the legacy of Tignanello. The seats are upholstered in a silver and burgundy ribbed weave made of Vegea, an innovative fabric derived from vineyards. This fabric mimics leather and is used for the first time in a Maserati. Dark briar wood with laser engraving adorns the panels, recalling the oak barrels used for aging wine. The headrest embroidery combines the Maserati Trident with the Tignanello sun emblem. The central tunnel is laser-engraved with the dates 1971-2021, marking Tignanello’s 50-year journey.
Piero Antinori remarked, “A never-ending challenge, the obsession to improve and constantly question ourselves, to find higher and higher quality margins: these are the cornerstones of the collaboration with Maserati, a brand acknowledged worldwide as a symbol of Made in Italy quality. A one-of-a-kind model, inspired by Tignanello for its 50th anniversary, a car with a great identity and recognizability, just like our wine. An initiative that makes our family particularly proud: this special GranCabrio Folgore will be auctioned at Festival Napa Valley’s 2024 Arts for All Gala, with the proceeds to be donated to charity.”
GranCabrio Folgore is Maserati’s latest addition as the first 100% electric convertible in the luxury segment and the fastest on the market. Equipped with a battery system based on 800V technology and developed with cutting-edge technical solutions based on Formula E, the vehicle can offer outstanding performance combined with the Trident’s typical comfort and elegance.
Maserati GranCabrio provides four true seats, made possible by the soft top. It also comes with a series of innovative systems and details, such as the neck warmer to travel with the top down even when the temperature drops and the wind stopper to reduce turbulence inside the passenger compartment.
