Budapest will bring style to the capital’s historic city centre with SO/ Budapest

Ennismore will introduce its SO/ luxury lifestyle hospitality brand to Hungary in 2026 with the debut of the brand in Budapest. SO/ Budapest is a repositioning of Accor’s Sofitel Budapest Chain Bridge, located on the city’s Pest Bank, which will undergo extensive internal and external refurbishment ahead of the opening.

SO/ Budapest will feature 350 rooms, including 56 suites and two presidential suites. Inspired by the world of fashion and luxury concept stores, guestrooms at SO/ are centred around the art of ‘getting dressed’; guests can expect fashion-forward amenities, including back-lit vanities, open-style wardrobes, and an array of dressing room mirrors and reflective surfaces to capture all angles.

Creating a stylish backdrop, SO/ Budapest will have four food and drink destinations, including a ground-floor restaurant with a terrace and café by Carte Blanched, Ennismore’s in-house F&B concept studio; a lobby café on the first floor and a rooftop restaurant and club. In addition, SO/ Budapest will offer 855 sqm of spa facilities with a swimming pool and fitness/wellness space.

The location of SO/ Budapest is one of its key selling points. Situated on the Pest side of the Danube, the hotel will offer stunning views of the river and the iconic Chain Bridge. Guests will be able to enjoy easy access to some of Budapest’s most famous attractions, including the Hungarian Parliament Building, St. Stephen’s Basilica, and the bustling Váci Street shopping area. From architectural feats like the neo-Gothic Hungarian National Parliament to Pest’s ruin bars – former dilapidated buildings turned hip enclaves serving up chic cocktails – SO/ Budapest lies at the intersection of fashion, design, and culture in the city.

“We are thrilled to bring SO/’s avant-garde design and creative approach to Hungary for the first time,” said Chadi Farhat, Brand COO of SO/ at Ennismore. “SO/ exudes an ultra-chic social vibe that fits Budapest and merges culture through its wealth of UNESCO World Heritage sites with elegant modernity. Making a stylish statement, SO/ Budapest will undoubtedly become a destination for locals and travellers alike.”

SO/ made its stylish debut on the global hotel scene in 2011 and continues to command attention. Renowned for its signature fashion collaborations, SO/ has worked with some of the world’s most celebrated designers, including Guillaume Henry, Christian Lacroix, and Viktor&Rolf, to create spaces, uniforms, amenities, and experiences that feel sartorial and polished.

For further information, visit ennismore.com