This summer, step inside The Place Firenze for timeless Florentine charm

Walking into The Place Firenze, you feel as if you’ve stumbled upon one of Florence’s best-kept secrets. Despite its five-star status, it maintains a low-key presence. Ostentatious signs or flashy exteriors do not mark it; rather, it’s recognised by a modest placard on the door, appealing to those who know exactly where to look. This hotel frequently appears on lists of the top properties worldwide, but its discreet charm is what truly sets it apart.

The hotel’s design and atmosphere are more akin to a private Florentine townhouse than a typical luxury hotel. The entrance leads directly into a cosy, chic sitting room complete with upholstered furniture and a welcoming fireplace, rather than a grand, impersonal lobby. This creates an immediate sense of intimacy and exclusivity, an authentic gateway to the Florentine experience.

Originally known as J.K. Place Firenze, the hotel was rebranded as The Place in 2021. The reception blends seamlessly with the hotel’s interior, resembling a desk in a library-like room, suggesting that while the hotel is compact, the quality of service is among the best. It underwent a complete redecoration that embraced a fresh, contemporary yet comfortable aesthetic in warm hues inspired by the Florence colour palette. The emphasis on local craftsmanship is evident, with the majority of the furnishings and decor sourced from the region, celebrating Italian artisanship.

The hotel features multiple inviting public spaces, including several sitting rooms and lounges. Its boutique stature is emphasised by the absence of a spa or gym, although directions to these facilities are readily available upon request. The rooftop alcove is a particularly appealing feature, offering stunning views and a perfect spot for a relaxing drink.

The accommodations at The Place Firenze are designed to maintain the property’s intimate ambience, with just 20 unique rooms distributed over four floors. Each room, varying in layout and decor, maintains a plush and unassuming elegance in shades of soft green and neutral creams. Even in smaller rooms, the luxury and comfort are palpable, ideal for both solo travellers and couples, emphasising impeccable service and flawless design over sheer size.

What truly distinguishes The Place Firenze is its dedication to Florentine and Tuscan craftsmanship. This commitment is part of the Place of Wonders project, introduced by the Babini family in spring 2023 to preserve and promote local artisanal skills. Through this initiative, guests are invited to visit local artisans, offering them a unique insight into traditional techniques ranging from glasswork and leather goods to cashmere and jewellery. Instead of direct payments, contributions to these experiences support scholarships and initiatives aimed at fostering skills among young Italians, ensuring the continuity of historic craftsmanship.

The dining experience at The Place aligns with the hotel’s homely charm. Meals can be enjoyed anytime, anywhere within the hotel premises, from the terrace overlooking the Santa Maria Novella to the cosy indoor dining spaces. The menu features simple, authentic dishes prepared with local ingredients and presented with artistic flair, all served on locally made Florentine porcelain.

Managed by the Babini family and General Manager Claudio Meli, The Place Firenze is a key component of The Hospitality Experience brand, which also includes properties like Londra Palace in Venice and the upcoming Borgo Dei Conti Resort in Umbria. The hotel embodies the timeless charm and vibrant culture of Florence, providing a deeply immersive experience that reflects the city’s artistic and historical heritage.

For further information, visit theplacefirenze.com