W São Paulo and W Residences São Paulo debuts in Brazil
W São Paulo, the first W Hotel in Brazil, feature 179 rooms, three restaurants, a spa, and event spaces in São Paulo’s southern business district. Share
W Hotels has arrived in Brazil, making a bold entrance into São Paulo’s vibrant cityscape with the opening of W São Paulo and W Residences São Paulo, an exciting addition to the bustling southern business district that promises a fusion of modern design, cultural authenticity, and luxurious hospitality.
Towering above Rua Funchal in a sleek skyscraper, the property offers breathtaking views of the Pinheiros River and the city’s iconic skyline, introducing a new standard for elevated guest experiences. W São Paulo stands as a striking architectural landmark, blending cutting-edge design with local influence to create a distinctive sense of place. Rising from the 25th floor of the structure, the hotel’s 179 rooms, including 16 suites, provide sweeping views of the city below.
The building’s design, crafted by renowned firms Aflalo/Gasperini Arquitetos and complemented by landscaping from Benedito Abbud, pays homage to Brazilian modernist architecture with angular lines, fluid curves, and bold colours. Interiors by Nini de Andrade Silva continue this theme, using organic materials like Brazilian wood and stone to combine playfulness with sophistication, celebrating the cultural vibrancy of São Paulo while offering a seamless blend of modern luxury and heritage. Built on the site of the former Teatro Via Funchal, the hotel preserves the location’s historical resonance while delivering contemporary appeal.
Guests are immediately immersed in a curated selection of programming that reflects the city’s dynamic energy. From the Sunset Ritual at the WET Deck to the rhythm of Stretching Bossa Nova at FIT, the property offers a creative lineup of events that highlight São Paulo’s artistic and cultural richness. Wine tastings at BAIO restaurant and wellness treatments at the AWAY Spa further enhance the experience.
The hotel’s culinary offerings redefine dining with three distinctive venues. L40 Cozinha de Latitude, located on the 40th floor, pairs panoramic views with a global culinary journey inspired by the 16 regions on the 40th Latitude, including Portugal, Spain, Italy, Greece, China, Japan, and the United States. Under the guidance of Executive Chef Thomaz Leão, the menu incorporates Brazilian ingredients and techniques, artfully blending international flavours with local traditions.
Baio Cozinha Sulista, situated on the 23rd floor, celebrates Southern Brazilian cuisine with a contemporary twist. Chef Tuca Mezzomo draws on seasonal, locally sourced ingredients to craft innovative interpretations of regional dishes. Meanwhile, Yōso Bar and Café, located in the Living Room on the 24th floor, offers a Japanese-inspired mixology experience.
For guests seeking wellness and relaxation, the AWAY Spa, perched on the 39th floor, offers a serene escape with treatments inspired by Brazil’s diverse biomes. Incorporating native ingredients like açaí, bacuri, buriti, umbu, and butiá, the spa menu features experiences named after regions such as the Amazon, Caatinga, and Pampas Gaúchos. These treatments aim to awaken the senses while delivering a deep connection to Brazil’s natural heritage.
Feito Brasil, a sustainable brand known for its all-natural products, enhances the experience with amenities that reflect the spa’s commitment to both indulgence and eco-consciousness. The spa includes three treatment rooms, a couple’s suite, and an exclusive bar for a fully personalized wellness journey. For high-energy guests, FIT gym provides state-of-the-art TechnoGym equipment and offers dynamic workouts, including boot camps and group fitness classes.
As General Manager Idu Ribeiro explains, “W São Paulo was thoughtfully conceived from the ground up, tailor-made for the vibrant energy of this spirited metropolis. We are committed to curating innovative experiences that align with the pulse of the city, seamlessly integrating local culture, music, gastronomy, and wellness into our offerings. All of this is complemented by our signature Whatever/Whenever service, which remains a hallmark of W Hotels.”
The property also includes W Residences São Paulo, located on the second through 22nd floors. Featuring 216 private residences across five categories, ranging from 53 to 102 square meters, the residences are designed to reflect the same commitment to style and luxury as the hotel. Residents have access to a host of amenities, including an indoor swimming pool, two saunas, a relaxation area, a co-working space, and an event hall, alongside the signature FIT gym.
For further information, visit marriott.com
